TARGET AUDIENCE
Water sector professionals whose education and professional background are largely technical but hold a role that requires strong communication skills.
Program Schedule
- Session 1: August 6, 2025; 1:00 – 2:30 p.m. EST
- Session 2: August 27, 2025; 1:00 – 2:30 p.m. EST
- Session 3: September 17, 2025; 1:00 – 2:30 p.m. EST
PRICING INFORMATION
$1,395 for NACWA members
$1,595 for non-NACWA members
ENROLLMENT DEADLINE
The enrollment deadline is July 23. Click here to register.
Program Overview
The Communication Skills for Technical Professionals ConnectEd Series is designed to bring together water professionals who work in a largely technical role but are looking to improve their communication skills. Together, we’ll explore communication styles and tendencies, strategies for connecting with an audience and how you exude your personal and professional brand.
Session Descriptions
Session 1: Communicating with Different Styles
We tend to communicate from a place that is comfortable and connected to our natural wiring. However, the workplace requires us to stretch outside our comfort zone and meet people where they are. In this session, learn about your own communication tendencies, how they are perceived by others and strategies for communicating more effectively with styles that vary from your own.
Participant Take-aways:
- Gain awareness of your communication style and how it may be perceived by others.
- Learn strategies for communicating with those who have styles different from your own.
- Discover the flow of communication and the importance of focusing on each phase.
Session 2: Communicating Your Message Effectively
We often spend a lot of time thinking about what we want to say but not much time thinking about how we’re going to say it. In this session, learn the key to connecting with your audience through empathy mapping and structured messaging.
Participant Take-aways:
- Discover the benefits of communicating in a way that appeals to your audience through empathy mapping.
- Learn ways to structure your communication before delivering a message.
- Reveal the art of language and why semantics really do matter.
Session 3: Communicating to Gain Influence
Did you know that you are a brand, and you represent your organization’s brand? Gaining influence starts with the brand experience we create with others and guides attitudes and decisions. In this session, you will learn the key elements of a brand strategy and how to use them to build an influential personal brand for yourself and strongly represent your organization.
Participant Take-aways:
- Exploration of your personal brand.
- An action plan for enhancing your brand to gain influence and effectively represent yourself and your organization.
- Strategies for bringing your authentic self into representing your organization and its brand.